About

I'm a filmmaker and creative director from Aarau, Switzerland.


I'm a filmmaker and creative director based in Aarau, Switzerland. I make commercial films, brand videos and cinematic social campaigns for brands that care about how their story looks, feels and moves. Everything I do is built around visual direction, pacing and atmosphere.

It started with a camera and way too many YouTube travel films.

After a trip to Finland, filmmaking stopped feeling like something distant and became something I wanted to do myself. I came back home and started filming everything I could. Travel clips, small edits, random ideas and eventually my first real client project for a local food truck.

That was the first moment it felt serious. People genuinely wanted the work I loved creating.

Since then, filmmaking became less about just documenting things and more about making ordinary moments feel cinematic. Movement, framing, sound, pacing and atmosphere. Turning simple ideas into something people actually want to watch.

Today I work with brands across Switzerland and Europe, creating commercial films, brand videos and social campaigns together with a small collective of creatives and filmmakers I enjoy working with. See the full service range.

Lua Hell, filmmaker and creative director from Aarau, Switzerland, portrait

Creative Network

Jan Winiger, Strategy & Creative Direction
Jan Winiger Strategy & Creative Direction
David Muller, Filmmaker & FPV Pilot
David Muller Filmmaker & FPV Pilot
Julian Schaufelberger, Filmmaker & Storyteller
Julian Schaufelberger Filmmaker & Storyteller
Robin Lohnke, Creative Director
Robin Lohnke Creative Director
Damian Ruchti, Director
Damian Ruchti Director
Sarah Aline Schmid, Photography, Video & Design
Sarah Aline Schmid Photography, Video & Design
Reto Hell, Founder, Creative Director & Brand Strategist
Reto Hell Founder, Creative Director & Brand Strategist
Jamie Kroll, Founder & Growth Strategist
Jamie Kroll Founder & Growth Strategist
Dariell Heim, Filmmaker & Talent
Dariell Heim Filmmaker & Talent
Giuliano Kotzamanis, Filmmaker & Founder
Giuliano Kotzamanis Filmmaker & Founder
Nils Naef, Director & DOP
Nils Naef Director & DOP
Benjamin Dütschler, Producer, Creator & Marketing Strategist
Benjamin Dütschler Producer, Creator & Marketing Strategist
Filipp Aregger, Freelance Video & Photography
Filipp Aregger Freelance Video & Photography
Nicolas Wernli, Content Creator
Nicolas Wernli Content Creator

Podcast

Next Shot

Next Shot is a filmmaking podcast hosted by Lua Hell and Robin Lohnke.

Two filmmakers at different stages talking about creative work, filmmaking, AI, business and what it actually takes to build something in this industry. No fake motivation. No surface-level talk. Just real conversations about the process behind the work. New episodes on Spotify and YouTube.

Behind the Scenes

Filmmaker Lua Hell behind the camera on set in Switzerland, directing a commercial shoot
Close-up of the cinema camera setup used by Lua Hell during a production shoot in Switzerland
Filmmaker Lua Hell collaborating with the production team on set during a commercial shoot in Switzerland