Services

Commercials, brand films and social campaigns from Aarau, Switzerland.

  1. Cinematic commercial films for product launches, campaigns and brand stories. I handle the concept, the creative direction, the shoot and the full post-production, from the first moodboard through editing, sound design and color grading to the final delivery. Shot across Switzerland for tech companies, sports brands and consumer products.

    Behind the scenes of the Saucony The Run commercial: Lua Hell filming the athlete handheld on a Zurich rooftop at sunrise
  2. Brand films and product videos that turn identity, atmosphere and movement into visual communication people actually remember. Built around your existing brand guidelines, produced on location or in a controlled setup, and delivered in every format your website, your sales deck and your social channels need.

    Behind the scenes of a brand video shoot: Lua Hell operating the cinema camera.
  3. Short-form video for Instagram, TikTok and YouTube, made native to each platform instead of cropped down from a wide edit. Vertical framing, hook-first pacing and campaign variations, produced with the same cinematic quality and color work as a full commercial.

    Behind the scenes of a social campaign shoot: Lua Hell and the team reviewing a take on the camera monitor between setups

Film production in Switzerland

I work out of Aarau on projects across Switzerland. Commercial films and brand videos for tech companies, sports brands and consumer products, each built for one purpose: a product launch, a brand story or a social media campaign.

From the first brief to the final color grade, every step is built around movement, pacing, light and atmosphere.

What good video production does

Well-directed video holds attention longer and builds recognition that outlasts a single campaign. It communicates who you are before anyone reads a word.

Whether it's a 60-second commercial, a product launch film or a series of social content, the visual direction comes first. That's what separates a forgettable video from one that gets shared.

Full film set by Lua Hell: cinema camera on sticks, softbox lighting and the subject during a brand video shoot in Switzerland
01

Brief

We define the goal, platform, message and visual direction.

02

Concept

The idea, mood, pacing and production approach are shaped before the shoot.

03

Production

The film is shot with a clear direction, efficient setup and attention to movement, light and atmosphere.

04

Post-production

Editing, sound design, color grading and final exports are built for the platforms where the film will live.

05

Delivery

You receive the final assets in the right formats for web, social media and campaigns.

How much does a commercial video cost?

Every project is different. Pricing depends on concept, production size, locations, shooting days and post-production. Most projects get a custom offer, including travel when the shoot happens outside Aarau or abroad.

What is included in a brand video production?

Concept development, creative direction, shooting, editing, sound design, color grading and final exports for web, social or paid campaigns. The exact scope depends on the project.

Do you handle creative direction as well as production?

Yes. Many projects start with the visual direction before filming begins. Moodboards, references, pacing and atmosphere are part of the process, and existing brand guidelines get built into that direction.

Can you create content for Instagram, TikTok and YouTube?

Yes. Social-first edits, vertical campaigns, reels, shorts and platform-specific exports. The goal is content that feels native to the platform while still looking premium.

How long does a project take?

Between two and six weeks depending on scope. Social campaigns move faster, larger commercial productions take longer. The timeline is set upfront once the brief is clear.

Got a project in mind?

Get in Touch