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Commercial

Samsung SSD T9

The Samsung SSD T9 campaign followed two filmmakers moving through Zurich while constantly filming, editing and creating on the go.

The entire concept was built around the pace of modern creative work. Shooting in one location, editing in the next, moving constantly and keeping the workflow flexible without slowing the process down. Instead of treating the SSD like a traditional tech product, we integrated it naturally into the workflow itself.

We developed the concept together, scouted locations across the city and built the visuals around movement, portability and creator-driven energy.

The final campaign feels fast, practical and grounded without losing the cinematic atmosphere behind it.

Directed by Lua Hell, David Muller
Camera Lua Hell, David Muller
Edit Lua Hell
Behind the scenes from the Samsung SSD T9 campaign: filmmaker Lua Hell working with the SSD T9 on location in Zurich during a creator-on-the-go shoot
Behind the scenes from the Samsung SSD T9 commercial: two filmmakers shooting on location in Zurich, building a creator workflow around the SSD
Wide behind the scenes still from the Samsung SSD T9 campaign directed by Lua Hell and David Muller, shot self-initiated in Zurich

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lua@kreato.ch

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