Commercial

Saucony The Run

The Run was built around movement, pacing and the feeling of pushing through a city that never fully slows down.

Together with Julian Schaufelberger, I created a fast-paced campaign following a runner through Zurich. Handheld shots, quick transitions and raw movement became the core visual language of the project. Instead of overcontrolling every frame, we leaned into the energy of shooting run and gun across the city during the late afternoon and evening.

The focus was never just the shoe itself. It was the feeling around it. Exhaustion, momentum, rhythm and movement. The final rooftop sequence became the payoff to that energy and tied the campaign together visually.

The campaign performed strongly across social media and connected especially well through its raw pacing and urban atmosphere.