Turn it Up

I like Apple and wanted to build an ad around a feeling. I kept coming back to how often we hold back because we think we might bother someone. I wanted to encourage people to give it a go. A chance encounter can turn into something you share with people you would never otherwise have spoken to.

Robin and I developed the idea together. He directed and produced; I handled cinematography, editing and color grading. I shot much of the film on a gimbal to keep the camera moving with the dance.