Campaign

Provoqué

For Provoqué, I wanted to build a campaign that felt tense, minimal and slightly mysterious without relying on typical product commercial visuals.

The modular CD watch became the center of the entire concept. Instead of placing the product into a clean studio setup, I built the campaign around movement, close details, pacing and controlled reveals. A lot of the tension comes from what stays hidden rather than what gets shown directly.

The project was created independently from concept through final edit and became an exercise in building atmosphere through framing, sound and timing rather than scale.